Artist and designer Uyen Nguyen created WINWIN to promote the incorporation of art into individuals’ daily lives. Based in New York City, we proudly design luxury items handmade from top-quality materials in the city that never sleeps. A WINWIN item is both a bold fashion statement and a wearable sculpture.
Geometry plays an important role in our design process. Our approach involves precisely calculated folds that result in a very angular aesthetic. The use of bold colors is another significant part of our identity. We strive to create stand-out works that brighten the world rather than blend in with the surroundings. We believe that form and function should go hand in hand and that one need not be sacrificed for the other. This can be seen in the ANTIPRISMS bag, our first design. The folds give the bag its unique aesthetic structure as well as the ability to change sizes.