INTRODUCING THE CMY-K COLLECTION
Our origin collection is titled CMY-K after the color model used in printing. These colors – cyan, magenta, yellow, and black – are the primary pigments that compose all other colors. We wanted to reference something as fundamental as primary pigments for our first collection to showcase the core design principles of WINWIN. We plan to build future collections with these same design concepts – they are the “primary pigments” of our brand identity.